ABOUT INSURANCE PROFESSIONALS
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Insurance Professionals is an independent insurance agency that was started in 2006 when Bruce Kniefel and JoEllen Schneider decided to join forces as individual health and group benefits insurance brokers.
As an independent insurance agency, we do not work for an insurance carrier. Instead, we work for you. Insurance Professionals shops the major carriers to find the best product and best price to protect your assets.
We are a team of specialists who can tailor insurance solutions to fit your personal and business needs. From the cradle to the grave, from your first car to your booming business, we are there for you. Price, product, and service will always be our top objectives for you.
As an independent insurance agency, we do not work for an insurance carrier. Instead, we work for you. Insurance Professionals shops the major carriers to find the best product and best price to protect your assets.
We are a team of specialists who can tailor insurance solutions to fit your personal and business needs. From the cradle to the grave, from your first car to your booming business, we are there for you. Price, product, and service will always be our top objectives for you.
Bruce Kniefel
bkniefel@insurancepros.org208-395-1132 Ext. 2
208-860-1344 (cell)
Bruce Kniefel was born in Caldwell, Idaho in 1958. He grew up in Payette and still has strong roots in that small-town community. He’s an enthusiastic supporter of the Boise Rescue Mission, 4-H and FFA Clubs.
Bruce married his sweetheart, Connie Harris, in 1980, and they have three awesome kids who are grown and thriving. His grand daughter is keeping Bruce busy these days and has him wrapped around her finger. Bruce enjoys taking clients, friends, and their families hunting and fishing.
Bruce began his professional insurance career in 1988 and he is a principal broker for Insurance Professionals/Kniefel Insurance Services. Bruce is involved in Idaho Estate Planning and the National Association of Insurance and Financial Advisors. Life insurance, disability income insurance, and annuities are his specialties. Service and product options are his strengths.
“My recommendations are conservative and must fit your needs. Let’s talk about income tax free planning. I want to know what keeps you up at night!” - Bruce Kniefel