About Us

Insurance Professionals is an independent insurance agency that was started in 2006 when Bruce Kniefel and JoEllen Schneider decided to join forces as individual health and group benefits insurance brokers. We have since added a property and casualty division, making us one of the few agencies in Boise, Idaho offering all lines of insurance.

As an independent insurance agency, we do not work for an insurance carrier. Instead, we work for you. Insurance Professionals shops the major carriers to find the best product and best price to protect your assets.

We are a team of specialists who can tailor insurance solutions to fit your personal and business needs. From the cradle to the grave, from your first car to your booming business, we are there for you. Price, product, and service will always be our top objectives for you.

Meet our team of brokers:

Bruce Kniefel
208-395-1132 Ext. 2
208-860-1344 (cell)

Bruce Kniefel was born in Caldwell, Idaho in 1958. He grew up in Payette and still has strong roots in that community. He is an enthusiastic supporter of 4-H Club and FFA and is a regular buyer of livestock for these youth programs.

Bruce married Connie Harris in 1980 and they have three awesome kids who are grown and thriving. His Grand-daughter is keeping Bruce busy these days and has him wrapped around her finger.

The Kniefels are a family of hunters and gatherers. In fact, don’t be surprised if Bruce invites you to go fishing while discussing your insurance needs.

Bruce’s early professional years were spent in the banking industry. He began his professional insurance career in 1988 and he is a principal broker for Insurance Professionals. Bruce is involved in Idaho Estate Planning and the National Association of Insurance and Financial Advisors (NAIFA). Life insurance, disability income insurance, and annuities are his specialties. Service and product options are his strengths.

“My recommendations are conservative and must fit your needs. Let’s talk about tax free income and tax reduced investments.  I want to know what keeps you up at night!” -Bruce Kniefel

JoEllen Schneider
208-395-1132 Ext 1

JoEllen is a benefit consultant and principal broker of Insurance Professionals, Inc. of Boise, ID. JoEllen specializes in employer medical, dental, vision, life and disability benefit plans – both employer paid & voluntary. She has developed and managed over 200 small employer benefit plans in the fully insured market. JoEllen acts as an extension of your HR team, providing compliance guidance for COBRA, FMLA, USERRA, HIPAA, E-Security, FSA’s, HSA’s and HRA’s, understanding that small employers don’t always have the time or resources to understand the complexities of compliance issues. JoEllen is a member of the National Association of Insurance & Financial Advisors and Idaho Health Underwriter’s Association. She is a past president of Business Networking International, and is currently President of Treasure Valley Association of Health Underwriters.  She has been a licensed health and life insurance broker in Idaho since 1994 and in 2007 added her property and casualty designations to her Idaho insurance license.

Originally from Minnesota, JoEllen holds a BA in Business Management from Augustana College where she played intercollegiate basketball. She is an avid gardener and enjoys cooking with the bounty from her garden. She is also an ultra-runner and enjoys exploring the great Idaho outdoors with her husband, Nick and their yellow lab, Hailey.

Lew Chumich
208-395-1132 Ext 3
208-861-3019 (cell)

Lew Chumich is a broker with broad experience working with individuals, business professionals, and small business employers. His focus is on helping his clients obtain and manage the most cost-effective insurance and benefit programs.

His specialties include individual and small group health, dental, and vision insurance, as well as, life insurance, annuities, and disability insurance. Lew has additional experience in executive bonuses, deferred compensation packages, and retirement plans. Lew is a current member of NAHU and NAIFA.

Lew is married to Betsy and they have three children. Prior to beginning his career in the insurance business, Lew was an assistant football coach at both the University of Idaho and Boise State University. He also played collegiate football at San Diego State University.

Tannya Blackwood-Cluff
208-395-1132 Ext 8
208-861-3880 (cell)

Tannya Blackwood-Cluff is the Property & Casualty manager for Insurance Professionals. She specializes in home and auto insurance, commercial insurance and hard-to-place risks.  She has been licensed for more than twenty years, with twelve of those years as the owner and operator of an Allstate Agency.

Tannya is married to Curtis Cluff and together they have two beautiful children. She is a textile artist with a thriving on-line business called Fickle Pickle Fun. Her free time is spent working with the Bogus Basin Education Foundation and volunteering in the community. In the spring of 2015 Tannya spearheaded an on-line fundraising campaign through Safeco’s Make More Happen program. Through her efforts and the efforts of Insurance Professionals, we were able to raise $3500 for the Ronald McDonald House in Boise, ID.

Tannya is a native Idahoan and an avid fisherman. She is a graduate of Boise State University with a BS in Communications and Business Management.

Tannya says, “We are the premier one-stop-shop for all of your insurance needs.”

Jenna Fadel
208-395-1132 Ext 7

Jenna Fadel has been with Insurance Professionals since 2011 and specializes in individual health, life and dental insurance. She also works closely with our group benefits team to ensure a smooth transition for our new clients. Her attention to detail and love for people will make your insurance experience exceptional and enjoyable. She knows how valuable your time is.

Originally from Iowa, Jenna grew up in Weiser, Idaho. She is a wife and the mother of two active little boys. She enjoys running with her goldendoodle, Ruby, and is currently training for an ultra-marathon.

“I want to set you up for success, and that starts with making an informed decision about your health coverage.”-Jenna Fadel

Stephanie Hartruft
208-395-1132 Ext. 5
208-424-3125 (fax)

Life Insurance Broker

Stephanie Hartruft joined Insurance Pros in 2016 and is licensed as a life and health insurance broker. She gives outstanding customer care to our individual health and dental clients. Additionally, she is an authority on Zywave, the group benefits software platform used by Insurance Pros.

Stephanie is married to Idaho native Eric Hartruft and they have three beautiful children. Stephanie is active in her community where she spent eight years volunteering for Mothers of Pre Schoolers (MOPS) at Calvary Chapel. Also, since 2007, she has coached soccer for Boise Capitals and FC NOVA.

Stephanie is a native of Southern California. She played collegiate soccer for Cuesta College in San Luis Obispo and then transferred to Cal Poly where she majored in Business. Stephanie worked her way through college as a medical assistant and adds a wealth of medical knowledge to our Insurance Pros team.

Matthew Kniefel
208-395-1132 Ext. 104

Insurance Agent

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